THE PHILOSOPHY

SHAMBALLA JEWELS capture a unique blend of luxury and spirituality, more than just an accessory: each bracelet is as distinctive as its wearer and reflects their personal journey. Created by brothers Mads & Mikkel Kornerup, it combines Far Eastern philosophy with Nordic design and jewelry craftsmanship—with diamonds, pearls, and gold sourced exclusively from ethical, transparent sources. Over time, individual jewelry elements or the color of the cord can be exchanged , allowing your bracelet to become a reflection of your personal growth and life experiences. Show the world the beauty of change and development!

THE BEADS
The journey of every SHAMBALLA JEWELS bracelet begins with the thoughtful selection of each bead. This first step breathes personal meaning into the piece, transforming it into a reflection of one’s inner world. Choose from an exquisite array of 18K gold beads and precious or semi-precious stones, symbolizing unique facets of life, values, and individual spirit.

THE STRING
Choosing the string color is a defining moment in the creation of a SHAMBALLA JEWELS bracelet. More than a visual detail, it is an act of self-expression — the thread that brings everything together. Each hue carries its own energy and symbolism, offering a personal touch that transforms the bracelet into a true reflection of one’s essence — whether it’s your favorite shade or a color imbued with personal significance.

THE BRAIDING
The creation of every SHAMBALLA JEWELS bracelet culminates in the intricate art of macramé — a signature hallmark that defines our craftsmanship. Each piece is handbraided by our skilled artisans in Copenhagen: a process that requires patience, precision, and devotion. This timeless technique links tradition and individuality, weaving the wearer’s personal story into a unique piece of jewelry.